Segment is a popular tool that can be used to collect and send data to various places, including, Zendesk, Optimizely, and Google Analytics. Segment can be a good option for companies that are sending data to several databases and integrating with lots of different marketing tools
For startups with up to $5M in total funding that are less than 2 years old:
- Segment is now free: $50,000 in Segment credits for one year + an additional year of credits if they still qualify, then 50% off any business tier plan for a year, followed by a 25% discount for a year.
- Over $1M in software discounts: Segment's founders have negotiated exclusive deals so that founders never pay full price again.